The small-business software glossary.
Plain-English definitions of the terms you’ll see across IgniteOS and in marketing your business.
AI Employee
One AI teammate that answers calls, replies on every channel, books jobs, asks for reviews and writes content — 24/7.
Attribution
Tracking which marketing source (ad, channel, campaign) led to a booked job and real revenue — not just clicks.
Automation / Workflow
A set of triggered actions that run on their own — e.g. when a form is submitted, send an SMS, wait, then notify the team.
CRM
Customer Relationship Management — the single record of every contact, conversation, job and payment.
Conversation AI
AI that replies to SMS, web chat and social messages in seconds, qualifies the lead and books the job.
Deposit
A partial upfront payment taken at booking to reduce no-shows and protect your cash flow.
Funnel
A focused set of pages designed to convert a visitor into a lead or customer — capture, offer, checkout.
Knowledge Base
The documents, website and data you give your AI so it answers accurately and in your brand voice.
Missed-call text-back
An automatic SMS sent the instant a call is missed, keeping the lead warm and starting a conversation.
Pipeline
A visual board of your leads and jobs moving through stages — new, quoted, won — so nothing slips.
Recall
An automated reminder bringing customers back for their next visit — a dental check-up, an eye test, a service.
Speed-to-lead
How fast you respond to a new enquiry. Replying within a minute dramatically improves your odds of winning it.
Text-to-pay
Sending a payment link by SMS so a customer can pay from their phone on the spot.
Voice AI
AI that answers your phone in a natural voice, qualifies the caller and books straight to your calendar.
White-label
Running the platform and mobile app under your own brand and domain rather than the vendor’s.
See IgniteOS on your business.
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